The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

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The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Subaru Superstore of Surprise

Subaru and Subaru Superstore of Surprise believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Surprise supports Luke Air Force Base  –  Ron S

The Subaru dealership located within the City of Surprise has become a model of support for Fighter Country Foundation and Luke Air Force Base. Luke Air Force Base is located within 5 miles of the Surprise Subaru Dealership. Over the past years, the Surprise Subaru Dealership has established a relationship with Fighter Country Foundation which supports the Men, Women, Families and Mission of Luke Air Force Base. Fighter Country Foundation (FCF) works very hard to establish "Partners", not just donors in the mission which provides programs and services geared towards Morale & Well-Being, Culture & Tradition and Mission Sustainability. FCF's programs and services range from Deployed Family Events, Financial Literacy, Health & Wellness with the purpose of enhancing the quality of life at the installation while providing the mission of training the World's Greatest Fighter Pilot while Deploying Mission Ready War-Fighters. What FCF appreciates the most about the partnership we have with Surprise Subaru is that their support towards the Airmen and their families isn't simply "a check" and "Pom Poms" of support for Luke. They get their Staff Team, Senior Leadership Team, and most importantly, their Customers involved in the action. Multiple times over the past couple years Surprise Subaru has physically hosted a Packing Party event at their dealership where the Staff Team, Senior Leadership Team, and most importantly, their Customers become a part of supporting the Deployed Airmen from Luke Air Force Base. This is the model of support FCF strives to cultivate with its partners, and Surprise Subaru has done and exceeded those expectations. Most recently there was a packing party at Surprise Subaru where over 180 care packages were packed and sent off to the Airmen from Luke who are deployed and away from home during the holidays. This wasn't the first time they have done this. Over the past two years, FCF has worked with Surprise Subaru to coordinate 3 packing party events culminating in over 750 care packages with Food and Hygiene projects for the Deployed Warriors from Luke Air Force Base. The support and engagement that Surprise Subaru brings to their Staff and Customers is that "Model of Support" that FCF will share with all about how to support an active duty military installation!!! Thank You very much to Surprise Subaru for leading by example in supporting the Men, Women, Families and Mission of Luke Air Force Base with the partnership you have established with Fighter Country Foundation!!!

Anthem Pets adoptions at Subaru Surprise  –  Lori M

We are so grateful for the support from Mark Mauer and the entire team at the Surprise Subaru Superstore. Anthem Pets Animal Rescue held an event at the store and it was fantastic. The whole team was supportive of the animals, helped us collect food and toy donations and most importantly we found homes for many of the dogs and cats we brought to the event. It was such an incredible success that we are going back again in January. Mark has gone out of his way to support our rescue because he knows our mission to be a voice for the voiceless. We take all animals and find them homes no matter how long it takes. Our older, harder to adopt pets get great exposure at Subaru and we could not have asked for a better event. I have attached a video taken at the event and featured on our YouTube Channel. Thank you to Mark and then entire AWESOME team at Subaru in Surprise. You saved lives and we can't wait to work with you again. Sincerely, Lori Moriarty, Presedent Anthem Pets Animal Rescue

Bean Bags!  –  penelope t

Hi, My name is Penelope Thompson and I'm a special education resource teacher at John R Davis ES in the Roosevelt School District. I teach at a Title I school and I absolutely love my job! Well, this is my "Bean Bag" story. I finally was able to buy the car of my dreams...a 2019 Subaru Ascent! Since I'm a teacher I knew I couldn't afford a high monthly payment. The dealer David Castillo was doing all he could to make it happen. Also, although I wasn't aware the general manager Mark Mauer was behind the scene also trying to make it happen. He found out I was a teacher and he knew how badly I wanted this vehicle so they both made it happen! My dream car that I could afford on a teachers income (yay)!! Well that's the beginning of the story. What happened next is the best part. Mark later came up to me and congratulated me on my purchase. He also asked if there was anything that he could do personally to help me with my class. Well, I was so surprised by this request. I never would have thought that buying a car would also give me the opportunity to receive something for my special education students. It only took about one minute and I said "Bean Bags!" You see my students also have emotional needs. I help them with processing high level emotional outbursts. I have created in my classroom a calm and reflective classroom so that my students have a safe place were they can address their emotions. Having bean bags added into this special area would give the students a comfortable place to sit and process their feelings. Mark took on my request immediately and within a couple of days I had "4" Big Joe bean bags. Oh you should have seen my students faces when they came to school the next day! They absolutely loved them! This was last school year and now this school year those bean bags are still doing what I was hoping they would. Giving my students a place to sit, feel safe, contemplate their feelings and most importantly know that they are loved! Thank you Mark, David, and Subaru's Love Promise, for caring about my community and especially my students! Sincerely, Penelope Thompson